Business

DIGITAL UPDATE available forSpring 2021 classes Forcourses in entrepreneurship.Learn about the entrepreneurial processthrough real-world examplesEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily...

The accounting profession is facing various new regulations and requirements, This new edition integrate those changes that affect accountants in Malaysia. This includes discussions on the development of Malaysian corporate governance, the Revised By-Laws 2011 and relevant sections of the Companies Act 1965 (Amendment) 2007. Also included in this book...

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses. The core concepts and tools students need to make informed investment decisions Fundamentals...

The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers.Looking at what financial managers do and why, the book aims to give readers a solid understanding of...

Operations Management provides a framework for addressing operational process and supply chain issues, in an easy-to-understand format. Using a systemized approach, the text focuses on real-life practices and issues of current interest. It also lets you experience the role of a manager through hands-on problems, cases and exercises. The 14th...

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate and graduate-level courses in leadership. An exploration of what makes an effective leader Leadership in...

* Which strategies and tactics are needed to develop and implement a Digital Business? * How do we work out where to put our investment?* What are the things that have to happen in an organisation to make a Digital Business successful?* How should businesses select the best digital technology,...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses. A focus on using statistical methods to analyze and interpret results to...

A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises....

For courses in Introduction to International Relations International Relations enables students to form a framework for analysing the complex and constantly changing information that comprises our increasingly interconnected world. Opening students' eyes to the positive and negative events that occur across the globe every day, authors Jon Pevehouse and Joshua...

The objective of this book is to assist student in understanding how international business plays out in elementary settings within the perspectives of theories that are still relevant in international trade between countries today. This is an easy-to-read book written in plain English with lots of practical examples.

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way...

Henry Kissinger analyses how six extraordinary leaders he has known have shaped their countries and the world'Leaders,' writes Henry Kissinger in this compelling book, 'think and act at the intersection of two axes: the first, between the past and the future; the second between the abiding values and aspirations of...

This book is written to cater the needs of students of Public Administration. Each chapter has a specific structure, topic, and theme of the subject. With Malaysia making up the focal point of reference, case studies and examples, this book provides an in-depth discussion on the Government Agency, Bureaucracy, Public...

The Fundamentals of Entrepreneurship is a textbook catered for undergraduate and diploma students. The book encompasses comprehensive information on the concepts of developing and starting a business and preparing a detailed business plan. The book introduces the readers to the importance of entrepreneurship, entrepreneurial motivation and competencies, creativity and innovation,...

A book was written by a local academician using a local business and economic time series data. The time data series accompanying the book will greatly help to ease the students' problems when doing their forecasting assignments. This book is suitable for both undergraduate and postgraduate students in business and...

Corporate Secretarial Practice Compliance and Administration is a sequel to Corporate Secretaryship and Governance (2008) and Corporate Governance: Practice of the Company Secretary (2010) and has been revised to accommodate the fundamental changes in the Companies Act 2016. This book provides comprehensive coverage from incorporation to winding up, detailing the...

This book provides direction in doing research especially towards the understanding of research objectives, research questions, and research hypotheses. This book also guides in research methodology such as the methods of designing a questionnaire, methods of sampling, methods of data collection, and methods of data analysis.