Fundamentals of Entrepreneurship - Azlin Shafinaz - 9789673638376 - Penerbit UiTM
ISBN:
9789673638376
Publisher:
Penerbit UiTM PRESS
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In stock, usually dispatch within 1 to 2 working days
Format:
Paperback
- Regular price
- RM34.50
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Product Description
The Fundamentals of Entrepreneurship is a textbook catered for undergraduate and diploma students. The book encompasses comprehensive information on the concepts of developing and starting a business and preparing a detailed business plan. The book introduces the readers to the importance of entrepreneurship, entrepreneurial motivation and competencies, creativity and innovation, business opportunities, formulation of business and the support system and legal structure, with the main focus on the content of a viable Business plan. Besides students, this book will also be of immense value to entrepreneurs who are planning or starting a business venture. The information provided in this book will benefit academians, entrepreneurs, researchers and industrial practitioners as the book compiles and illuminates on the basics of entrepreneurship. It is hope that this book would help its readers in understanding entrepreneurship spectrum while preparing for a Business Plan.