Business

Why businesses should never underestimate the power of place.Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need...

Business Accounting is the world's best-selling textbook on bookkeeping and accounting. It gives clear explanations, in straightforward language, with a wealth of worked examples and a large number of questions and answers. These features have made it for many years the number one choice for both students and lecturers. Literally...

All organizations who are looking to improve performance through embracing new ideas, work in new ways, create new products and services, challenge the status quo or redefine their existing business environment have much to gain from this book. 'Innovating at the Edge' not only provides readers with an informed understanding...

Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic...

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices....

For undergraduate courses in human resource management. Real-world examples, supported by theory For students to succeed in a rapidly changing HR job market, knowledge of career options and skill development is key. Human Resource Management provides students with examples of how HR management is practiced in the real world and...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate and MBA cost or management accounting courses. The text that defined the cost accounting market...

DIGITAL UPDATE available forSpring 2021 classes Forcourses in entrepreneurship.Learn about the entrepreneurial processthrough real-world examplesEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily...

The accounting profession is facing various new regulations and requirements, This new edition integrate those changes that affect accountants in Malaysia. This includes discussions on the development of Malaysian corporate governance, the Revised By-Laws 2011 and relevant sections of the Companies Act 1965 (Amendment) 2007. Also included in this book...

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses. The core concepts and tools students need to make informed investment decisions Fundamentals...

Business Statistics: A Decision Making Approach provides students with an introduction to business statistics and to the analysis skills and techniques needed to make successful real-world business decisions. Written for students of all mathematical skill levels, the authors present concepts in a systematic and ordered way, drawing from their own...

The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers.Looking at what financial managers do and why, the book aims to give readers a solid understanding of...

For courses in money and banking, or general economics. A unified framework for understanding financial marketsThe Economics of Money, Banking and Financial Markets bringsa fresh perspective to today's major questions surrounding financial policy.Influenced by his term as Governor of the Federal Reserve, Frederic Mishkinoffers students a unique viewpoint and informed...

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate and graduate-level courses in leadership. An exploration of what makes an effective leader Leadership in...

* Which strategies and tactics are needed to develop and implement a Digital Business? * How do we work out where to put our investment?* What are the things that have to happen in an organisation to make a Digital Business successful?* How should businesses select the best digital technology,...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses. A focus on using statistical methods to analyze and interpret results to...

A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises....