Marketing to Millennials - Vivek Iyyani - 9789814914147- Penguin Business

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumers. Are you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of millennials and build lasting brand loyalty? The business world is changing, and it's all thanks to the impact of millennials - the fastest-growing generation of consumers and trendsetters. If you want to stay ahead of the curve and thrive in this evolving landscape, you need to understand and engage with them. That's where Marketing to Millennials comes in. This book is the urgently needed survival guide on how to comprehend and engage with the millennials. It's based on the author's research, presentations, and consulting work, providing you with the most current and practical insights. Marketing to Millennials covers everything you need to know about this critical demographic, including who they are, what they value, and how they make purchasing decisions. With this knowledge, you can update your marketing methods to appeal to millennials, the most impactful group of consumer trendsetters. This is the critical moment for businesses to understand and adapt or become irrelevant to millennials. As this generation reaches management positions, this change is only going to accelerate. You need to be prepared to unlock the powerful potential of this emerging generation, and "this book is the definitive manual to help you do just that. Don't let the fast-paced and ever-changing marketing landscape intimidate you. This book equips you with the knowledge and tools you need to survive and thrive in the new age of business.