Penguin Business

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumers. Are you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention...

For any artist, entrepreneur, or visionary who feels stuck, Seth Godin has a simple answer: commit to the practice. In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will...