McGraw Hill Education

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and...

The ninth edition of Susan Nolen-Hoeksema's Abnormal Psychology, now authored by Dr. Heather Jennings, continues her mission to create a program that blends the most contemporary research on psychological disorders with compassion for those who live with these disorders. Abnormal Psychology personalizes the human experience, while helping students think critically...

The definitive guide to understanding, diagnosing, and treating neurologic disease – more complete, timely, and essential than ever A Doody’s Core Title for 2020! Adams and Victor’s Principles of Neurology is truly the classic text in its discipline --- a celebrated volume that guides clinicians to an in-depth understanding of...

Seize the competitive edge and increase innovation—while doing right by people—with a strong culture of diversity, equity, inclusion, and belonging Studies prove that companies with more diversity in their ranks are more innovative, expand their markets, and perform better financially. Why, then, has so little progress been made, especially when...

Like its predecessors, the thirteenth edition of  Analysis for Financial Management  is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way. This product assumes no prior background beyond a rudimentary and perhaps rusty familiarity...

Now in its 19th edition, Anthropology: Appreciating Human Diversity is an introduction to general (four-field) anthropology. It covers the four subfields - biological anthropology, anthropological archaeology, cultural anthropology, and linguistic anthropology, as well as anthropologys two dimensions: academic and applied anthropology. While presenting anthropologys core, the text also aims to...

Asas Statistik Penyelidikan merupakan buku kedua dalam siri buku Kaedah dan Statistik Penyelidikan. Buku ini sesuai untuk kegunaan individu-individu yang terlibat secara langsung dalam penyelidikan. Kandungan buku ini sesuai dijadikan bahan pengajaran dan pembelajaran bagi kursus-kursus yang berkaitan dengan reka bentuk dan statistik penyelidikan pada peringkat pengajian ijazah asas dan...

Skala Likert banyak digunakan dalam soal selidik kajian tinjauan dan merupakan skala ordinal yang sesuai dianalisis dengan menggunakan ujian-ujian bukan parametrik. Buku ini ditulis khas untuk menganalisis data item-item soal selidik yang bercorak skala Likert.

AVID is the third and the final volume in a series of three English proficiency textbooks designed to assist students in their Foundation Studies at Multimedia University. The combination of clear definitions, simple structures, realistic examples and challenging activities serves to aid comprehension and stimulate analytical thinking.

Presented in full color and packed with 330 illustrations, Basic and Clinical Pharmacology is the comprehensive and engaging guide students have counted on for decades. To be as clinically relevant as possible, it includes sections that specifically address the clinical choice and use of drugs in patients and the monitoring...

Tap the psychology of human connection to drive meaningful workplace communication Human beings are born to connect—but in today’s increasingly polarized world, we’re losing sight of the importance of building and maintaining professional relationships. And that’s bad for business. In Bridge the Gap, two prominent Fortune 500 coaches explore how...

WALL STREET JOURNAL BESTSELLER The secret to business success? Get REAL and be HUMAN!As human beings, we are built to connect and form relationships. So, it should be no surprise that relationships must also translate into the workplace, where we spend most of our time! Companies that recognize this will...

Build a world-class team culture with proven principles from renowned “Follow My Lead” podcaster and business leader John Eades***Ranked #1 Best New Management Book to Read in 2019 by Book Authority***Organizational culture has undergone a seismic shift in the 21st century—and with it, the requirements of leadership. In Building the...

Unlike any other MIS text, Business Driven Technology, 10e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Business Driven Technology offers you the flexibility to customize courses according to your needs and...

What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyers Business Ethics Now. This application-based text takes the theory of business ethics...

This is a textbook on business law tailored for Business and Banking undergraduates in Malaysia. Its aim is to equip students with essential legal knowledge. The legal principles affecting and shaping businesses and industries in Malaysia are presented here in an accessible and easy-to understand manner. The text is written...

Business Statistics strengthens the connection between the study of business statistics and the study of business analytics. The authors believe that the 4th edition will not only prepare students in basic statistics but will also get them ready and excited about further exploration of data analytics. This edition is available...

Develop a strong foundation in the concepts and principles of toxicology with this concise and accessible resourceDoody's Core Titles for 2022!For more than 25 years, Casarett & Doull’s Toxicology: The Basics of Poison has set the standard for providing thorough, academic, and authoritative information in clear and engaging ways. Distilling the major...

Case Files: Internal Medicine presents realistic clinical scenarios to enhance and hone your clinical decision-making skills. This updated sixth edition features a new format with bulleted summaries, shorter paragraphs, and clearer headings. Additionally, all references have been updated to reflect the most current research and sources. The multiple-choice questions have...

Section I - How to Approach Clinical Problems Part 1. Approach to the Patient Part 2. Approach to Clinical Problem Solving Part 3. Approach to Reading Part 4. Approach to Surgery Section II - Listing of Cases Obstetric Topics Gynecologic Topics Section III - Review Questions Realistic patient cases to...