Pearson Education

In 100 Things Every Designer Needs to Know About People, 2nd Edition, Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers concise, plain-English insights and practical examples for designing...

For upper-level to graduate courses in Probability or Probability and Statistics, for majors in mathematics, statistics, engineering, and the sciences. Explores both the mathematics and the many potential applications of probability theoryA First Course in Probability offers an elementary introduction to the theory of probability for students in mathematics, statistics,...

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The books efficient coverage of current marketing management practices makes...

For courses in Econometrics. A Clear, PracticalIntroduction to EconometricsUsing Econometrics: APractical Guide offersstudents an innovative introduction to elementary econometrics. Throughreal-world examples and exercises, the book covers the topic of single-equationlinear regression analysis in an easily understandable format.The SeventhEdition is appropriate for all levels: beginner econometric students,regression users seeking a refresher,...

Abnormal Psychology provides a comprehensive and engaging introduction to the primary psychological disorders studied within the discipline. Maintaining a focus on the individuals at the heart of the study of abnormal psychology, the authors employ a biopsychosocial approach that helps students achieve an understanding of the holistic context in which...

Academic Report Writing: From Research to Presentation (Updated Second Edition) serves as a guide for students at tertiary level to write a research report to fulfill the final project for a bachelor degree requirement.  This book is appropriate and applicable to all students who are conducting a research and writing...

Table of Contents1 Introduction to accounting and finance PART ONE: FINANCIAL ACCOUNTING 2 Measuring and reporting financial position 3 Measuring and reporting financial performance 4 Accounting for limited companies 5 Measuring and reporting cash flows 6 Analysing and interpreting financial statements PART TWO: MANAGEMENT ACCOUNTING 7 The relevance and behaviour...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester undergraduate or graduate courses in accounting information systems.A market-leading text with the most comprehensive, flexible...

For courses in Administrative Office Management, Office Management, or Administrative Management Continuing the tradition, Administrative Office Management, 8th edition, offers the most technologically updated text on the market. In combination with technological updates, this comprehensive introduction to office management focuses on what office managers actually do on the job. Dr....

PART 1: ECONOMIC AGENTSCHAPTER 1: CONSUMER THEORYCHAPTER 2: TOPICS IN CONSUMER THEORYCHAPTER 3: THEORY OF THE FIRMPART 2: MARKETS AND WELFARECHAPTER 4: PARTIAL EQUALIBRIUMCHAPTER 5: GENERAL EQUALIBRIUMCHAPTER 6: SOCIAL CHOICE AND WELFAREPART 3: STRATEGIC BEHAVIOURCHAPTER 7: GAME THEORYCHAPTER 8: INFORMATION ECONOMICS CHAPTER 9: AUCTIONS AND MECHANISM DESIGN CHAPTER A1: SETS...

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. LEADERSHIP AND MANAGEMENT STRATEGY BUSINESS TRANSFORMATION Why do we need a...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.For courses in decision support systems, computerized decision-making tools, and management support systems.Market-leading guide to modern analytics, for...

Buku ini disediakan sebagai teks rujukan khusus untuk pelajar-pelajar program ukur bahan, pengurusan pembinaan, ukur bangunan, senibina, dan kejuruteraan awam. kandungan buku ini mengambil kira silibus untuk kursus anggaran kos bangunan di semua institusi pengajian tinggi di Malaysia.

Appropriate for all upper-level courses in basic principles, applications, and behavioural research methods. This text provides an accurate, comprehensive, and contemporary description of applied behavior analysis in order to help students acquire fundamental knowledge and skills.Applied Behavior Analysis provides a comprehensive, in-depth discussion of the field, offering a complete description...

For all fluid mechanics, hydraulics, and related courses in Mechanical, Manufacturing, Chemical, Fluid Power, and Civil Engineering Technology and Engineering programs. The leading applications-oriented approach to engineering fluid mechanics is now in full color, with integrated software, new problems, and extensive new coverage. Now in full color with an engaging...

The long-anticipated revision of Artificial Intelligence: A Modern Approach explores the full breadth and depth of the field of artificial intelligence (AI). The 4th Edition brings readers up to date on the latest technologies, presents concepts in a more unified manner, and offers new or expanded coverage of machine learning,...

The accounting profession is facing various new regulations and requirements, This new edition integrate those changes that affect accountants in Malaysia. This includes discussions on the development of Malaysian corporate governance, the Revised By-Laws 2011 and relevant sections of the Companies Act 1965 (Amendment) 2007. Also included in this book...

An integrated, up-to-date approach to auditing and assurance servicesAuditing and Assurance Services examines the process of conducting an audit from start to finish. The text's primary objective is to illustrate auditing concepts using practical examples and real-world settings. Using key real audit decisions as their foundation, students will be able...

For one- or-two-semester courses in business statistics. Give students the statistical foundation to hone their analysis skills for real-world decisions Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business. Guided by...

This best-selling introductory chemical engineering guide has been thoroughly revised, streamlined, and updated to reflect today's sweeping changes in chemical engineering curricula. It provides students with fundamental knowledge of processes that chemical engineers utilize in the refining and chemical industries as well as the bioengineering, nanoengineering, and microelectronics industries.Like previous...