The Product Manager's Survival Guide 2nd Edition - Steven Haines - 9781260135237 - McGraw-Hill Education

The Product Manager's Survival Guide 2nd Edition - Steven Haines - 9781260135237 - McGraw-Hill Education

ISBN: 9781260135237
Stock Availability: In stock, usually dispatch within 1 to 2 working days
Format: Hardback
Regular price
Regular price
Sale price
1 item(s) left in stock!

Authenticity & Brand New Guarantee

All books are brand new and sourced directly from the publisher or authorised distributors
We guarantee the authenticity in all our books or 100% money back guarantee

Courier Delivery

In stock items are usually dispatched within 1 working day
Expected delivery within 1 to 3 working days
Ships from Shah Alam, Selangor

Self Pick-Up (By Appointment Only)

1. Contact Customer Service (018-389 8801) by call / WhatsApp to reconfirm stock availabilty
2. Select Self Pick-Up option during checkout and make payment online (we do not accept in-store payment)
3. Provide collector's name, mobile and pick-up time

Self Pick-Up Hours
Monday to Friday (except public holidays)
Morning: 9.00am - 12.00pm
Afternoon: 2.00pm - 5.00pm


Product Description

A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!
The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world.
Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes:
*NEW tools to assess product management acumen*NEW methodologies and tools for assessing and improving product strategy*NEW and updated chapters on people, processes, and products that create unique customer experiences*NEW ways to think about phased and agile product development

Recently Viewed Products