Book Description
For courses in strategy and strategic management.
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Strategic Management and Competitive Advantage: Concepts and Cases, GE - Barney - 9781292258041 - Pearson Education
ISBN: 9781292258041
| Publication Year | 2018 |
| Publisher | Pearson Education |
| No. of Pages | 544 |
| Weight | 1.1 kg |
| Genre | Case studies, Industrial management, Business planning, Strategic planning, Competition |
For courses in strategy and strategic management.
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
