Business, Economics & Law

Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is...

Master the key marketing challenges and see how you can develop meaningful connections with your customers.Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.Ideal for students who study marketing courses, this...

Investments set the standard as a graduate (MBA) text intended primarily for courses in investment analysis. The guiding principle has been to present the material in a framework that is organized by a central core of consistent fundamental principles and will introduce students to major issues currently of concern to...

The Sixth Edition of Supply Chain Logistics Management presents Logistics in the context of integration within a firm's Supply Chain Strategy and Operations.The framework of Supply Chain Management is initially presented by creating a foundation for in-depth study of the five logistics operational components in Part Two.Challenges and strategies related to design...

Organizational Behavior provides the information you want, when you want it. Reflecting the most recent research and events within the field of OB, the 19th Edition continues its hallmark focus on clear writing, cutting-edge content, and intuitive pedagogy. There's a reason why Robbins's textbooks have educated millions of students and...

Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product’s modern approach makes learning and applying economics easier for instructors and students alike. From real-life examples to cutting-edge digital learning resources, such as interactive...

The Seventeenth Edition of Purchasing and Supply Management provides a comprehensive introduction to the purchasing and supply chain management field, supported by over 45 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process industries to high tech manufacturing and services as well as...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic...

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices....

For undergraduate courses in human resource management. Real-world examples, supported by theory For students to succeed in a rapidly changing HR job market, knowledge of career options and skill development is key. Human Resource Management provides students with examples of how HR management is practiced in the real world and...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate and MBA cost or management accounting courses. The text that defined the cost accounting market...

DIGITAL UPDATE available forSpring 2021 classes Forcourses in entrepreneurship.Learn about the entrepreneurial processthrough real-world examplesEntrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship,teaching students how to successfully launch and grow their own business. Usingreal business profiles of inspiring young entrepreneurs, the text engagesstudents through relevant examples they can easily...

The accounting profession is facing various new regulations and requirements, This new edition integrate those changes that affect accountants in Malaysia. This includes discussions on the development of Malaysian corporate governance, the Revised By-Laws 2011 and relevant sections of the Companies Act 1965 (Amendment) 2007. Also included in this book...

The retail landscape is changing. Will your business adapt or die? Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive. All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses. The core concepts and tools students need to make informed investment decisions Fundamentals...

Elliott & Quinn's Contract Law is the number one choice if you are a law student looking for a contract law textbook which provides: *Straightforward coverage of the fundamental legal principles written by a well-known author team known for making the subject easy to understand without compromising on academic rigour....

Business Statistics: A Decision Making Approach provides students with an introduction to business statistics and to the analysis skills and techniques needed to make successful real-world business decisions. Written for students of all mathematical skill levels, the authors present concepts in a systematic and ordered way, drawing from their own...

The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers.Looking at what financial managers do and why, the book aims to give readers a solid understanding of...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For introductory Research Methods courses in any area of study. An engaging, cross-disciplinary guide to research methodologyPractical...

For courses in money and banking, or general economics. A unified framework for understanding financial marketsThe Economics of Money, Banking and Financial Markets bringsa fresh perspective to today's major questions surrounding financial policy.Influenced by his term as Governor of the Federal Reserve, Frederic Mishkinoffers students a unique viewpoint and informed...