Marketing Management Global Edition 16th Ed - Philip Kotler - 9781292404813 - Pearson
- Regular price
- RM115.92
- Regular price
-
RM138.00 - Sale price
- RM115.92
- Unit price
- per
Authenticity & Brand New Guarantee
All books are brand new and sourced directly from the publisher or authorised distributors
We guarantee the authenticity in all our books or 100% money back guarantee
Courier Delivery
In stock items are usually dispatched within 1 working day
Expected delivery within 1 to 3 working days
Ships from Shah Alam, Selangor
Self Pick-Up (By Appointment Only)
1. Contact Customer Service (018-389 8801) by call / WhatsApp to reconfirm stock availabilty
2. Select Self Pick-Up option during checkout and make payment online (we do not accept in-store payment)
3. Provide collector's name, mobile and pick-up time
Self Pick-Up Hours
Monday to Friday (except public holidays)
Morning: 9.00am - 12.00pm
Afternoon: 2.00pm - 5.00pm
Product Description
For undergraduate and graduate courses in marketing management.
The gold standard for today's marketing management student
The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth,depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.