Marketing Management : An Asian Perspective - Philip Kotler - 9781292089584 - Pearson
- Regular price
- RM178.92
- Regular price
-
RM213.00 - Sale price
- RM178.92
- Unit price
- per
Authenticity & Brand New Guarantee
All books are brand new and sourced directly from the publisher or authorised distributors
We guarantee the authenticity in all our books or 100% money back guarantee
Courier Delivery
In stock items are usually dispatched within 1 working day
Expected delivery within 1 to 3 working days
Ships from Shah Alam, Selangor
Self Pick-Up (By Appointment Only)
1. Contact Customer Service (018-389 8801) by call / WhatsApp to reconfirm stock availabilty
2. Select Self Pick-Up option during checkout and make payment online (we do not accept in-store payment)
3. Provide collector's name, mobile and pick-up time
Self Pick-Up Hours
Monday to Friday (except public holidays)
Morning: 9.00am - 12.00pm
Afternoon: 2.00pm - 5.00pm
Product Description
For undergraduate and graduate courses in marketing management.
The gold standard for today?s marketing management student.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday?and in order for students to have a competitive edge, they need a textbook that reflects the best of today?s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today?s marketing theory and practice.
Marketing Management: An Asian Perspective, 7th edition continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.