Management Information Systems: Managing the Digital Firm, Global Edition - Kenneth Laudon - 9781292403281 - Pearson Education Limited
- Regular price
- RM116.67
- Regular price
-
RM285.00 - Sale price
- RM116.67
- Unit price
- per
Authenticity & Brand New Guarantee
All books are brand new and sourced directly from the publisher or authorised distributors
We guarantee the authenticity in all our books or 100% money back guarantee
Courier Delivery
In stock items are usually dispatched within 1 working day
Expected delivery within 1 to 3 working days
Ships from Shah Alam, Selangor
Self Pick-Up (By Appointment Only)
1. Contact Customer Service (018-389 8801) by call / WhatsApp to reconfirm stock availabilty
2. Select Self Pick-Up option during checkout and make payment online (we do not accept in-store payment)
3. Provide collector's name, mobile and pick-up time
Self Pick-Up Hours
Monday to Friday (except public holidays)
Morning: 9.00am - 12.00pm
Afternoon: 2.00pm - 5.00pm
Product Description
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, whiledrawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE1. Information Systems in Global Business Today2. Global E-Business and Collaboration3. Information Systems, Organizations, and Strategy4. Ethical and Social Issues in Information SystemsPART II: INFORMATION TECHNOLOGY INFRASTRUCTURE5. IT Infrastructure and Emerging Technologies6. Foundations of Business Intelligence: Databases and Information Management7. Telecommunications, the Internet, and Wireless Technology8. Securing Information SystemsPART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE9. Achieving Operational Excellence and Customer Intimacy: EnterpriseApplications10. E-commerce: Digital Markets, Digital Goods11. Managing Knowledge and Artificial Intelligence12. Enhancing Decision Making13. Building Systems14. Managing Projects15. Managing Global Systems