Book Description

The authoritative, case-based study of IS in business today

Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, whiledrawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE1. Information Systems in Global Business Today2. Global E-Business and Collaboration3. Information Systems, Organizations, and Strategy4. Ethical and Social Issues in Information SystemsPART II: INFORMATION TECHNOLOGY INFRASTRUCTURE5. IT Infrastructure and Emerging Technologies6. Foundations of Business Intelligence: Databases and Information Management7. Telecommunications, the Internet, and Wireless Technology8. Securing Information SystemsPART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE9. Achieving Operational Excellence and Customer Intimacy: EnterpriseApplications10. E-commerce: Digital Markets, Digital Goods11. Managing Knowledge and Artificial Intelligence12. Enhancing Decision Making13. Building Systems14. Managing Projects15. Managing Global Systems

Management Information Systems: Managing the Digital Firm, Global Edition - Kenneth Laudon - 9781292403281 - Pearson Education Limited

Author: Kenneth C. Laudon, Jane P. Laudon, Jane Price Laudon, Jane Laudon

ISBN: 9781292403281

Regular price RM125.00 Sale priceRM285.00you save RM160.00
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Product Details
Publication Year 2021
Publisher Pearson Education
Weight 1.6 kg
Genre Information technology, Management, Management information systems, Management informatiesystemen, Managementinformationssystem
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The authoritative, case-based study of IS in business today

Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, whiledrawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

PART I:ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE1. Information Systems in Global Business Today2. Global E-Business and Collaboration3. Information Systems, Organizations, and Strategy4. Ethical and Social Issues in Information SystemsPART II: INFORMATION TECHNOLOGY INFRASTRUCTURE5. IT Infrastructure and Emerging Technologies6. Foundations of Business Intelligence: Databases and Information Management7. Telecommunications, the Internet, and Wireless Technology8. Securing Information SystemsPART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE9. Achieving Operational Excellence and Customer Intimacy: EnterpriseApplications10. E-commerce: Digital Markets, Digital Goods11. Managing Knowledge and Artificial Intelligence12. Enhancing Decision Making13. Building Systems14. Managing Projects15. Managing Global Systems

Management Information Systems: Managing the Digital Firm, Global Edition - Kenneth Laudon - 9781292403281 - Pearson Education Limited
RM125.00RM285.00