Book Description

Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material.
Pearson MyLab Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Reach every student by pairing this text with MyLab Business Communication
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student

Business Communication Today - Global Edition - Courtland L . Bovee - 9781292353142 - Pearson Education

Author: Courtland Bovee, John Thill

ISBN: 9781292353142

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Product Details
Publication Year 2020
Publisher Pearson Education
Weight 1.7 kg
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Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students’ understanding of the material.
Pearson MyLab Business Communication is not included. Students, if Pearson MyLab Business Communication is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Business Communication should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Reach every student by pairing this text with MyLab Business Communication
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student