Business

Lucas' top-selling and award-winning Customer Service 8e has been revised to reflect the demands of customer service today. Chapters are divided into three parts, focused on key aspects of customer service: 1) The Profession 2) Skills for Success, and 3) Building and Maintaining Relationships, and Retaining Customers. Throughout the text,...

Develop business understanding through real-life examples and latest developments in the field Procurement and Supply Chain Management, 10th Edition, by Farrington is the most comprehensive and accessible textbook on procurement and supply chain management currently available. It is the ideal textbook for those aspiring to be leaders in the profession,...

This highly engaging, bestselling textbook, now in its eighth edition offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, this title provides an authoritative source for students of CIPD Advanced qualifications.

For courses in Introductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humourInspired by the 2016 GAISE Report revision, Stats: Data and Models, 5th Edition by De Veaux, Velleman, and Bock uses innovative strategies to help students think critically about data, while maintaining the books core...

Fundamentals of Human Resources Management supports human resources training for all students of management -- not just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its...

Encourages mastery of the basic principles of psychological research Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information...

What Should I Do? is the cornerstone question for a multitude of ethical considerations - and the basis for this text. How we function when ethical challenges arrive in our "real" lives is the framework for Andrew Ghillyers Business Ethics Now. This application-based text takes the theory of business ethics...

Business Communication supports the high standard of business communication that is relevant to todays modernized workplace. While staying true to its tradition, the 13th edition vastly streamlines and updates the chapter content and organization, making the text more elegant and usable. The texts foundation is its rhetorical approach, underscoring in...

CHAPTER 1: Introduction to Business AnalyticsCHAPTER 2: Data Management and WranglingCHAPTER 3: Summary MeasuresCHAPTER 4: Data VisualizationCHAPTER 5: Probability and Probability DistributionsCHAPTER 6: Statistical InferenceCHAPTER 7: Regression AnalysisCHAPTER 8: Introduction to Data MiningCHAPTER 9: More Topics in Regression AnalysisCHAPTER 10: Logistic Regression ModelsCHAPTER 11: Supervised Data Mining: kNN and Naive...

Thomas and Maurices goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13e continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing daily business operations as well as...

Financial Market is an introductory textbook in the area of finance.The book discusses on various basic topics on Malaysian financial market such as investing in shares, bonds and derivatives instruments. It endeavors to provide a clear, simple and partical style of delivering the subject matter to the reader via worked...

In a world economy that is becoming increasingly integrated and interdependent, the relationship between business and society is becoming ever more complex. The globalization of business, the emergence of civil society organizations in many nations, and new government regulations and international agreements have significantly altered the job of managers and...

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and...

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with...

Contemporary Managementâ¯2024 Releaseâ¯mirrors the most up-to-date account of changes taking place in today's management practices by incorporating recent developments in management theory and research. It provides timely examples of how managers of companies, large and small, address the challenges and opportunities they face and how they can effectively meet them....

Fundamentals of Corporate Finance was designed and developed for a first course in business or corporate finance, for both finance majors and non-majors alike. The text is nearly self-contained in terms of background or prerequisites, assuming some familiarity with basic algebra and accounting concepts, while still reviewing important accounting principles...

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region....

Computing Essentials adds a focus on the growing impact of AI tools on industries andcareers, ethical considerations of AI, AI presence in social media, andinnovative uses of AI. These concepts have been incorporated into the maintext, as well as the Privacy, Ethics, Community, Making IT Work for You, and ALook...

Introducing Communication Theory: Analysis and Application, focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive...

Best selling title. Takes a three-pronged approach to compensation by focusing on theory, research, and practice. The 14th edition continues to emphasize the importance of total compensation and its relevance for achieving sustainable competitive advantage. Updates reflect new compensation research that has been published since the 13th edition.