Tim Cook :The Genius Who Took Apple to the Next Level - Leander Kahney - 9780241348215 - Penguin UK
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Product Description
In 2011, Tim Cook took on an impossible task—following in the footsteps of one of historys greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cooks leadership Apple has soared: its stock has nearly tripled
to become the worlds first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.
But hes also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the worlds leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.