The Franchise Code - Damian Yeo Shen Li - 9786297699745 - AcePremier

Franchising in Malaysia is so much more than a businessmodel—it is governed by a complex legal frameworkthat shapes its formation, operations, expansion, anddisputes. The Franchise Code: Start, Structure & ScaleYour Franchise in Malaysia delivers a clear, practicalroadmap for navigating the Franchise Act 1998 and itsevolving implications across real-world operations.Written by Damian Yeo Shen Li, a seasoned franchiselawyer and advisor, this book demystifies the law withoutoversimplifying it. Whether you’re launching your firstoutlet, expanding your brand, or advising others in thefield, this guide lays out what to expect—and what toavoid.The book covers every critical phase of the franchisejourney—from registration requirements and intellectualproperty protection to dispute resolution and the use ofdigital systems to enhance efficiency, marketing, and decision-making. Real-life cases and local examplesshow what happens when legal requirements areignored, misread, or poorly enforced, and highlightcommon pitfalls to avoid.What sets this book apart is its dual focus: legalprecision paired with business relevance. You’ll not onlyunderstand the statutory obligations but also learn howto build systems that prevent compliance failures beforethey start.The book includes insights into foreign franchisesentering Malaysia, franchisee readiness, franchisorduties, mediation best practices, micro-franchising, andthe rise of AI in franchise management.The Franchise Code is essential reading for franchisors,franchisees, legal professionals, regulators, and anyoneseeking to build or advise a franchise business on solidlegal and strategic ground.