Book Description

The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities.

As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

The Fashion Business Reader - Joseph & Anne - 9781474279543 - Bloomsbury Publishing PLC

Author: Hancock, Joseph H., II, Anne Peirson-Smith

ISBN: 9781474279543

Regular price RM161.66 Sale priceRM197.15you save RM35.49
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Product Details
Publication Year 2019
Publisher Bloomsbury Publishing
No. of Pages 512
Weight 1.34 kg
Genre Clothing trade, Costume design
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The Fashion Business Reader is the first comprehensive anthology of classic and cutting-edge writings on the global fashion business, from production to consumption. Bringing together a rich interdisciplinary and international range of writings in one volume, this essential text encompasses creative, theoretical, and practical approaches from scholarship spanning business, the social sciences, arts, and humanities.

As well as extracts from ground-breaking journal articles, book chapters, and other key writings, the reader includes several newly commissioned articles on contemporary themes and methodological approaches. Each section of the volume contains an introduction by an expert scholar plus a guide to further reading, and each individual extract is introduced so that readers can place important writings in context. This is an essential course text for students on a wide range of fashion and business courses and a one-stop authoritative reference for scholars and professionals.

The Fashion Business Reader - Joseph & Anne - 9781474279543 - Bloomsbury Publishing PLC
RM161.66RM197.15