Book Description
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 18th edition - Fred - 9781292745275 - Pearson
ISBN: 9781292745275
| Publication Year | 2025 |
| Publisher | Pearson |
| No. of Pages | 672 |
| Weight | 1.6 kg |
| Genre | Strategic planning, Business & economics -> management -> strategic management |
Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.
The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.
