After 40 years of railing vague language, best-selling author Kevin Duncan is uniquely qualified to comment on why and where it all happens. Whilst we may never eradicate it, Kevin is on a mission to improve business language and understanding.
Some of it is just lazy, some is complete nonsense, and yet some is at least trying to communicate something, even if it fails. Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication.The book starts with an examination of why we seem to use so much jargon and non-sensical words and phrases in our daily working lives.
This book weeds out the worst offenders, defines attempted meanings, looks at their use and abuse and gives intelligent alternatives in plain English.