Capon’s Marketing Principles: Asia Edition Noel Capon & Shamza Khan - 9789671264911 - SJ Learning

Capon's Marketing Principles: Asia Edition Noel Capon & Shamza Khan - 9789671264911 - SJ Learning

ISBN: 9789671264911
Publisher: SJ Learning
Stock Availability: In stock, usually dispatch within 1 to 2 working days
Format: Paperback
Regular price
RM67.50
Regular price
RM75.00
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RM67.50
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Product Description

Book contents are in 4-color printing
Capon’s Marketing Principles: Asia Edition is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager needs to know. Capon’s Marketing Principles: Asia Edition differs from other undergraduate and graduate marketing texts. The authors take a position on what they believe is a better or worse course of action for marketers. Marketing is an applied field; the authors believe they should provide guidance for good marketing practice.

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