Book Description

Strategic Marketing Management: The Essentials in a Digital Age provides a comprehensive guide to the fundamental principles and strategies necessary for success in today's contemporary business world. It delves into the core essentials of strategic marketing, focusing on how businesses can effectively navigate the complexities of the digital age. As technology continues to advance, the settings in which companies market their products and services have evolved significantly. It further provides essential insights into the major aspects of environmental analysis, planning, organising, implementation, and controlling elements of managing marketing activities towards achieving its marketing goals within today's digital age. It involves collecting, analysing, and integrating pertinent information that is significant towards formulating marketing strategies and developing effective marketing plans designed to create, build, and maintain mutually beneficial exchanges between an organisation and its target customers.