Public Relations in Malaysia - Catherine Lee CE - 9786297646213 - Sunway University Press
ISBN:
9786297646213
Publisher:
Sunway University Press
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Hardback
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Product Description
Public Relations in Malaysia is an eye-opening collection of works curated by experts from the field, offering in-depth explorations of the practice of public relations within a diverse, multicultural landscape. With Malaysia as its case study, this book delves into various key topics such as its definition and history of public relations, its process from academic and industrial perspectives, and its implementation within the nation. Broaching the subject of public relations with criticality and empathy, this volume becomes a vital resource for educators, students, practitioners and professionals alike.