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Vendor: Pearson EducationPrinciples of Marketing 19th Edition - Philip Kotler - 9781292449364 - Pearson
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ISBN: 9781292449364Master the key marketing challenges and see how you can develop meaningful connections with your customers.Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.Ideal for students who study marketing courses, this... -
Vendor: Profile BooksPerennial Seller: The Art of Making and Marketing Work that Lasts - Holiday Ryan - 9781781257661 - Profile Books
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ISBN: 9781781257661Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment where short-term gain and flash-in-the-pan success are so often the benchmark, where Hollywood movies are written... -
Vendor: Penguin BusinessMarketing to Millennials - Vivek Iyyani - 9789814914147- Penguin Business
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- RM74.38
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ISBN: 9789814914147This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumers. Are you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention... -
Vendor: Pearson EducationEssentials of Services Marketing 4th Edition - Jochen Wirtz - 9781292425191 - Pearson
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- RM116.67
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ISBN: 9781292425191For undergraduate courses in services marketing.As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to... -
Vendor: Pearson EducationMarketing Management Global Edition 16th Ed - Philip Kotler - 9781292404813 - Pearson
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- RM247.95
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ISBN: 9781292404813For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices.... -
Vendor: Pearson EducationMarketing Research: An Applied Orientation, Global Edition with (Digital Resources) - Naresh Malhotra - 9781292265636 - Pearson Education
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- RM268.83
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ISBN: 9781292265636For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and... -
Vendor: Pearson EducationMarketing Management : An Asian Perspective - Philip Kotler - 9781292089584 - Pearson
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- RM264.48
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ISBN: 9781292089584For undergraduate and graduate courses in marketing management. The gold standard for today?s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday?and in order for students to have a competitive edge,... -
Vendor: Pearson EducationDigital Marketing 8th edition - Dave Chaffey - 9781292400969 - Pearson
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- RM131.67
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ISBN: 9781292400969Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that... -
Vendor: Pearson EducationPrinciples of Marketing - Global edition - Philip T . Kotler - 9781292341132 - Pearson Education
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- RM163.56
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ISBN: 9781292341132For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key... -
Vendor: McGraw Hill EducationA Preface to Marketing Management - International ed - J . Paul Peter - 9781260287257 - McGraw Hill Education
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ISBN: 9781260287257Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and... -
Vendor: McGraw Hill EducationConsumer Behavior : Building Marketing Strategy - International student ed - Mothersbaugh - 9781260566482 - McGraw Hill Education
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- RM88.74
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ISBN: 9781260566482Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable,strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with... -
Vendor: McGraw Hill EducationInternational Marketing ISE 19th Edition - Cateora - 9781266151637 - McGraw Hill
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- RM138.33
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ISBN: 9781266151637Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region.... -
Vendor: Pearson EducationMarketing: Real People, Real Choices, 11th Edition - Michael R. Solomon - 9781292434384 - Pearson
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- RM170.00
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ISBN: 9781292434384For undergraduate principles of marketing courses.Companies don’t make decisions. People do.Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are... -
Vendor: Pearson EducationMarketing for Hospitality and Tourism - Philip Kotler - 9781292363516 - Pearson Education
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- RM220.98
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ISBN: 9781292363516Market leader in hospitality marketing around the world Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each... -
Vendor: Pearson EducationMarketing Research, Global Edition - Alvin Burns - 9781292318042 - Pearson Education
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- RM244.47
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ISBN: 9781292318042For courses in global marketing. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyse market data. The 9th Edition has been updated to offer the most... -
Vendor: Pearson EducationA Framework for Marketing Management, Global Edition - Philip Kotler - 9781292093147 - Pearson Education
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ISBN: 9781292093147For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellers fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The books efficient coverage of current marketing management practices makes... -
Vendor: Pearson EducationGlobal Marketing - Global Edition - Mark C . Green - 9781292304021 - Pearson Education
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- RM118.32
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ISBN: 9781292304021Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others... -
Vendor: Pearson EducationMarketing Strategy and Competitive Positioning - 7th Edition - Graham Hooley - 9781292276540 - Pearson Education
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ISBN: 9781292276540Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a... -
Vendor: Pearson EducationMarketing : An Introduction - 15th Global Edition - Gary Armstrong - 9781292433103 - Pearson Education
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ISBN: 9781292433103Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and... -
Vendor: SJ LearningCapon's Marketing Principles: Asia Edition Noel Capon & Shamza Khan - 9789671264911 - SJ Learning
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- RM67.50
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ISBN: 9789671264911Book contents are in 4-color printing Capon’s Marketing Principles: Asia Edition is about understanding how to develop market strategy, implement market offers, and manage the marketing process. This is not a book that attempts to describe all there is to know about marketing, but focuses on what the prospective manager...