Consumer Behaviour, 2nd Edition - Lennora Putit - 9789672711155 - SJ Learning
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Product Description
Book contents are in 4-color printing
Consumer Behaviour Second Edition is specially written for Marketing students in the Degree, Diploma and Technical and Vocational Education and Training (TVET) courses. Spanning 12 chapters, this book presents the fundamental concepts of consumer behaviour in an easy-to-understand and accessible manner. Each chapter is also accompanied by comprehensive discussions on how the concepts are applied in real-world situations. In addition, the text is enriched with examples from Malaysian scenarios to improve the understanding of how consumer behaviour is applied in local settings.
Key Features
• Complies with the consumer behaviour syllabi of local institutions of higher learning
• Presents the content using easy-to-understand language, with a strong emphasis on the application of key concepts
• Provides current examples from Malaysia and other countries for enhanced learning
• Reinforces students’ grasp of the topics taught through discussion questions at the end of each chapter