Research Methods for Business Students, 9th Edition - Mark Saunders - 9781292402727 - Pearson
ISBN:
9781292402727
Publisher:
Pearson Education
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Product Description
Brief Contents
- Research, reflective diaries and the purpose of this book
- Generating a research idea and developing your research proposal
- Critically reviewing the literature
- Understanding research philosophy and approaches to theory development
- Formulating the research design
- Negotiating access and research ethics
- Selecting samples
- Obtaining and evaluating secondary data
- Collecting primary data using observation
- Collecting primary data using interviews and diaries
- Collecting primary data using questionnaires
- Analysing data quantitatively
- Analysing data qualitatively