Research Methods for Business Students, 9th Edition - Mark Saunders - 9781292402727 - Pearson

Research Methods for Business Students, 9th Edition - Mark Saunders - 9781292402727 - Pearson

ISBN: 9781292402727
Publisher: Pearson Education
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Product Description

Brief Contents

  1. Research, reflective diaries and the purpose of this book
  2. Generating a research idea and developing your research proposal
  3. Critically reviewing the literature
  4. Understanding research philosophy and approaches to theory development
  5. Formulating the research design
  6. Negotiating access and research ethics
  7. Selecting samples
  8. Obtaining and evaluating secondary data
  9. Collecting primary data using observation
  10. Collecting primary data using interviews and diaries
  11. Collecting primary data using questionnaires
  12. Analysing data quantitatively
  13. Analysing data qualitatively

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