E-commerce 2023-2024 : business. technology. society, Global Edition, 18th Edition - Kenneth Laudon - 9781292449722 - Pearson Education
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Product Description
Description
E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.
The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures, and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.
Features
Hallmark features of this title
Relates 3 forces driving e-commerce (business development and strategy; technological innovations; social controversies and impacts) to main chapter concepts.
Infrastructure coverage ensures students understand the technology infrastructure that forms the foundation for all e-commerce.
Chapter projects and questions test comprehension and offer practice applying high-level evaluation skills to management issues.
Cases connect coverage to actual e-commerce businesses throughout.
Each chapter's Careers in E-commerce section includes entry-level job postings and preps students for interviews.
New to this Edition
New and updated features of this title
UPDATED: Reflects the continued impact of the Covid-19 pandemic on the Internet and e-commerce.
NEW: Opening, Closing and “Insight on” cases are all new or updated and feature current challenges facing real companies.
UPDATED: The latest in e-commerce marketing coverage includes social marketing; the use of influencers, TikTok and IG; omnichannel marketing strategies; AI and big data in advertising; contextual advertising; first-party tracking and more.
EXPANDED: Coverage of security and privacy issues includes new privacy initiatives, such as Apple ITP and ATT, and Google Privacy Sandbox. Major security issues covered include software supply chain attacks, ransomware, cybercurrency hacks, data breaches and software vulnerabilities.
UPDATED: Coverage of e-commerce topics in the news includes the metaverse, Web3, blockchain technologies, the impact of IoT on e-commerce and supply chains, QUIC protocol, new Internet access technologies, 5G, digitally native D2C companies, fintech and more.
NEW: Litigation, regulation and legislation coverage includes efforts to control BigTech; the impact of ESG (environmental, social and governance); sustainability movements (e.g., recommerce and circular economy); web scraping as a copyright issue; and updating the Digital Millennial Copyright Act.