The Idea of the Brain : A History - Professor Matthew Cobb - 9781781255902 - Profile Books Ltd

The Idea of the Brain : A History - Professor Matthew Cobb - 9781781255902 - Profile Books Ltd

ISBN: 9781781255902
Publisher: Penguin Books Ltd
Stock Availability: Out of Stock - Kindly contact Customer Service for more info
Format: Paperback
Regular price
RM73.02
Regular price
RM85.90
Sale price
RM73.02
0 item(s) left in stock!

Authenticity & Brand New Guarantee

All books are brand new and sourced directly from the publisher or authorised distributors
We guarantee the authenticity in all our books or 100% money back guarantee

Courier Delivery

In stock items are usually dispatched within 1 working day
Expected delivery within 1 to 3 working days
Ships from Shah Alam, Selangor

Self Pick-Up (By Appointment Only)

1. Contact Customer Service (018-389 8801) by call / WhatsApp to reconfirm stock availabilty
2. Select Self Pick-Up option during checkout and make payment online (we do not accept in-store payment)
3. Provide collector's name, mobile and pick-up time

Self Pick-Up Hours
Monday to Friday (except public holidays)
Morning: 9.00am - 12.00pm
Afternoon: 2.00pm - 5.00pm

  • MyBuku.com

Product Description

Shortlisted for the 2020 Baillie Gifford Prize

A New Statesman Book of the Year

This is the story of our quest to understand the most mysterious object in the universe: the human brain.

Today we tend to picture it as a computer. Earlier scientists thought about it in their own technological terms: as a telephone switchboard, or a clock, or all manner of fantastic mechanical or hydraulic devices. Could the right metaphor unlock the its deepest secrets once and for all?

Galloping through centuries of wild speculation and ingenious, sometimes macabre anatomical investigations, scientist and historian Matthew Cobb reveals how we came to our present state of knowledge. Our latest theories allow us to create artificial memories in the brain of a mouse, and to build AI programmes capable of extraordinary cognitive feats. A complete understanding seems within our grasp.

But to make that final breakthrough, we may need a radical new approach. At every step of our quest, Cobb shows that it was new ideas that brought illumination. Where, he asks, might the next one come from? What will it be?

Recently Viewed Products