Onlife Fashion : 10 rules for the future of high-end fashion -  Philip Kotler - 9781911687085 -  LID Publishing

Onlife Fashion : 10 rules for the future of high-end fashion - Philip Kotler - 9781911687085 - LID Publishing

ISBN: 9781911687085
Publisher: LID Publishing
Stock Availability: Out of Stock - Kindly contact Customer Service for more info
Format: Paperback
Regular price
RM111.97
Regular price
RM134.90
Sale price
RM111.97
0 item(s) left in stock!

Authenticity & Brand New Guarantee

All books are brand new and sourced directly from the publisher or authorised distributors
We guarantee the authenticity in all our books or 100% money back guarantee

Courier Delivery

In stock items are usually dispatched within 1 working day
Expected delivery within 1 to 3 working days
Ships from Shah Alam, Selangor

Self Pick-Up (By Appointment Only)

1. Contact Customer Service (018-389 8801) by call / WhatsApp to reconfirm stock availabilty
2. Select Self Pick-Up option during checkout and make payment online (we do not accept in-store payment)
3. Provide collector's name, mobile and pick-up time

Self Pick-Up Hours
Monday to Friday (except public holidays)
Morning: 9.00am - 12.00pm
Afternoon: 2.00pm - 5.00pm

  • MyBuku.com

Product Description

In an era marked by sudden and profound change, the fashion world has also experienced significant transformations. Its boundaries, its rationale and its protagonists have all been redefined, with these changes continuing now and in the future. The purpose of this book is to analyze this market with particular focus on the segment defined as "high-end" and to provide entrepreneurs, professionals, workers in the sector, consultants, and business/fashion students, a context to understand better the latest and most up-to-date ideas and how to govern their growth.
The starting point for the books discussion begins with the title of the book, which emphasizes two important characteristics regarding its context: the increasingly blurred distinction between offline and online - hence the term "onlife" - and the absence of rules, given the obvious out-of-date nature of those on which fashion companies have based their business strategies in recent decades. This has led the authors to propose a handbook of new rules, suitable for a world that increasingly appears to be lacking them.

Recently Viewed Products