Quantitative Data Analysis in Communication Research 2nd Edition - Ahlam Abdul Aziz - 9789673638024 - UiTM Press
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Product Description
Quantitative Data Analysis is a scientific approach that allows researchers to learn a situation of phenomenon through a numerical data. It helps researchers to apply the proper method in collecting data, employing accurate analysis, intrepreting the data correctly and effectively presenting the result. Quantitative data helps researchers to discover the knowlegde and it helps them in decision making process. This textbook is writing especially for mass communication and media studies students and social science researchers as a step by step guidance to analyse quantitative data. This book contains four chapter. Each chapter is carefully explained the appropriate analysis step by step by manual calculation and SPSS software through relevant examples so that students can learn both method of data analyse. Examples with computer output provide opportunity for students to understand and interpret the result of the SPSS output. This book also include the exercise questions to test the students understanding upon completion of every chapter.