Branding that Means Business : Economist Edge - Matt Johnson - 9781788168663 - Profile Books
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Product Description
The most insightful book on branding of the last 20 years Rory Sutherland, Vice Chairman of Ogilvy
Now, more than ever, your brand is either loved - or its noise.
In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, how can your brand be the one thing they cant live without?
To rise to this challenge, brands must shape not just what consumers buy, but how they act, feel and connect. This requires a new perspective, one that goes beyond business and into the fundamentals of human behaviour.
Branding that Means Business combines the latest business thinking with psychology, sociology, and anthropology to show that a brand cant serve a business unless it connects with people.
Equipped with these human-based perspectives, youll have the tools to create, enhance and distinguish your brand in new and impactful ways - and make it a must-have in the minds and lives of your consumers.